Gill Holland came to Louisville as a trailing spouse but quickly saw an abundance of opportunity here and says that he has stayed for the people, the art and the potential for everything.

Transplanted from New York City, Gill brought his credits as a film producer and art party host — he is the owner of the NULU gallery — as well as his independent record label, Sonablast, to the Ville. 

His companies were all incorporated here and will soon be housed in a very “green” building on Market Street. So, he seems to have mastered the lay of land. “The crucible of old money coupled with new talent is an exciting combination,” says Gill, “or it could just be the water,” which he claims makes the grass “blue” and our bourbon the best. 

But he may just be promoting his new documentary. FLOW, For Love of Water, was a Grand Jury Nomination at this year’s Sundance Festival. FLOW exposes the privatization of water and was called “The scariest film at Sundance” by WIRED Magazine. FLOW premiered at the Baxter Theater, having its first paid audience in Louisville; it will be released nationwide in August.

Gill says that somehow Louisville has stayed under the radar for the last 20 years but he expects it will not be a kept secret for long. When asked what he would say to anyone thinking of moving to town he advises, “Do it now!”